THE TEAM

Dominic is the founder of The XMakers and a Creative and Experience specialist renowned for driving strategic and creative initiatives for some of the world’s leading brands.

His previous roles include Chief Creative Officer of Saatchi & Saatchi Singapore and Lowe Worldwide, Experience Centre Leader and Managing Director for PwC Southeast Asia, in-house Creative at Disney Paris, Global Chief Creative Officer of accounts including Unilever and Acer, and Regional Executive Creative Director of agencies across APAC and The Middle East.

He has held 4 global Board memberships for creativity and innovation, and won over 250 International awards, including 19 Cannes Lions, the No.1 Press campaign in the world 2016, No.2 PR campaign in 2017 for Scoot, and No.8 Art Director in 2008. He also has work on permanent display in the New York Poster Museum.

Dominic was the co-inventor of one of the world’s first clinically proven Covid-19 contact tracing solutions. It was first launched in March 2020 in hospitals and migrant worker dormitories in Singapore, then exported to seven countries.

His highest career achievement to date, was to lead a 4-year project to improve a country’s citizen experience through mass communications and creating their new national anthem.